EFFORTLESS
BEAUTY,
EVERY DAY

Soft, natural permanent makeup, hands-on PMU training, and a thoughtfully curated Southwest boutique experience in Corrales, New Mexico.

Brows, lips, liner, PMU education, and a boutique experience designed to inspire.

Natural brows, lips, and eyeliner designed to enhance your features with soft, timeless results.

Training

State-approved New Mexico PMU apprenticeship training, private shadow days, advanced education, and business mentorship for aspiring and working artists.

The Boutique

A curated Southwest-inspired and faith-filled gallery & boutique featuring art by Shelby, gifts, paper goods, and meaningful finds for all occasions.

Soft. Natural. Timeless.
Permanent makeup designed to look like you, just refreshed.

Hello, I'm Shelby Hohsfield

ABOUT the 
ARTIST

What started in the beauty industry eventually grew into something bigger: a space where beauty, creativity, business, and faith could all live together.
Today, The House of Shelby is more than just permanent makeup. It’s a creative studio rooted in natural beauty, meaningful connection, and helping women feel confident in who they already are. From soft, natural PMU services to hands-on training and a thoughtfully curated Southwest boutique, everything here is built with intention.

My approach has always been simple: create beautiful work, care deeply about people, and build a life that feels aligned instead of performative. And honestly? I’m really glad you’re here.    It's all on the about page.

I want to help you regain your confidence with soft, natural results. I want your experience at my boutique to feel magical.  


More About the artist

take it from them

Have a Question?

let's talk

Behind the scenes, fresh brows, studio moments, and everyday creativity.

Follow Along

Real talk, PMU life, art, business, and a little chaos in between.

Let's Get Casual

Updates, events, client transformations, and what’s happening at the studio.

Join the Community