Career Training & Education
It's time you finally did that thing you've always wanted to do.
You don't have to figure it out alone.
Starting in permanent makeup can feel exciting, overwhelming, and honestly… a little intimidating. There’s endless information online, pressure to grow quickly, and a lot of people teaching without much real-world experience behind it.
After more than 20 years in the beauty industry, thousands of PMU procedures, and years spent mentoring artists, I’ve learned that confidence comes from guidance, practice, and honest support, not hype.
Whether you’re exploring PMU for the first time, refining your skills, or pursuing licensure in New Mexico, education at The House of Shelby is designed to help you build real confidence and a career that actually fits your life.
“Shelby teaches with honesty, patience, and real experience. You can tell she truly cares about helping artists build long-term confidence and skill, not just finish a class.”
— Tanya Montaño
WAYS TO LEARN AT THE HOUSE OF SHELBY
Spend the day inside the studio learning alongside Shelby through observation, technique refinement, or focused training on specific services like nano brows or lip blushing.
For newer artists ready to grow with more clarity and confidence. Review your work, branding, pricing, marketing, social media, website, and business strategy with personalized guidance built around your goals.
A state-approved apprenticeship program designed to help aspiring artists pursue licensure through hands-on education, foundational technique training, and real-world experience.
Choose the path that fits where you are right now.
WHAT MAKES THIS DIFFERENT/ WHAT MAKES THIS DIFFERENT
Education here is personal. Whether you’re shadowing, refining technique, or building your business, you’ll receive honest feedback, practical support, and individualized direction.
Over 20 years in the beauty industry, thousands of permanent makeup procedures performed, and years spent mentoring beauty professionals in real-world settings, not just online theory.
It’s helping you build a career that feels creative, sustainable, and aligned with the life you actually want to live.
choose your path
Education designed for the artist you’re becoming.
Whether you’re exploring permanent makeup for the first time, refining your technique, or building the business side of your artistry, these offers are designed to meet you where you are and help you move forward with confidence.
Hands-on learning. Honest mentorship. Real-world experience. No fluff.
Whats Included:
SHADOW DAYS & HANDS-ON TRAINING
One-on-one time inside a real working PMU studio.
A chance to step inside the real day-to-day of permanent makeup and leave with more clarity, confidence, and direction than you came in with.
Business insight covering pricing, branding, marketing, social media, and client experience.
Observe appointments, client communication, setup, mapping, technique, and workflow.
Personalized guidance focused on the service or skill you want to improve
Hands-on practice, feedback, and honest technique refinement.
A supportive environment where you can ask questions, build confidence, and learn without pressure.
studio shadow day:
Observe appointments, workflow, client communication, mapping, setup, healing discussions, and business operations inside a real PMU studio.
~ $950
Hands-on Advanced Training day:
Focused one-on-one technique refinement for brows, lips, eyeliner, mapping, machine work, healed results, or confidence building.
(Includes skins and practice kit)
~ $1150
Let's plan our day together
Business Coaching
Build a PMU business that actually works for your life.
Whether you’re just getting started or feeling stuck in the messy middle, these coaching sessions are designed to help you gain clarity, direction, and a real plan for growth without the overwhelm.
Leave with clarity, actionable next steps, and a focused plan you can start implementing immediately.
LET'S BUILD A BUSINESS THAT FEELS PEACEFUL, PROFITABLE, AND ALIGNED WITH THE LIFE YOU WANT TO CREATE.
60-MINUTE BUSINESS STRATEGY SESSION
Whats Included:
A private 60-minute Zoom coaching session with Shelby.
Guidance on offers, scheduling, marketing, confidence, and business growth.
Review of your business, website, social media, branding, pricing, and client experience.
Honest feedback on what's working, what's not, and what to focus on next.
Help creating a clear action plan for attracting clients and increasing revenue.
Portfolio and PMU work review, if desired
Who is this for:
Perfect for new and growing PMU artists who want expert guidance without spending months trying to figure it out alone.
Topics we cover:
• Getting started and setting up your PMU business
• Finding and booking more clients
• Pricing, services, and creating profitable offers
• Website, branding, portfolio, and business growth strategy
Time to ask questions and get personalized support specific to your business.
Investment ~ $250
Whats Included:
NM PMU Apprenticeship for Licensure
New Mexico apprenticeship program designed to meet state licensing requirements.
Designed for aspiring PMU artists in New Mexico, this state-approved apprenticeship combines theory, hands-on training, observation, and real-world experience to prepare you for licensure and a successful career in permanent cosmetics.
Business, marketing, and career guidance to help you launch with confidence.
Comprehensive training in brows, lips, eyeliner, safety, sanitation, color theory, and client care.
Hands-on practice and live model experience.
Small class sizes and personalized support.
Ongoing mentorship throughout the apprenticeship process
160-Hour New Mexico PMU Apprenticeship
Perfect for those ready to turn their passion for beauty into a career. You'll learn the skills, techniques, and business foundations needed to confidently begin working as a permanent makeup artist.
Learn more about the apprenticeship program, upcoming dates, and enrollment details.
Preparation for state testing and licensure requirements.
READY TO BECOME A LICENSED PMU ARTIST?
~ Rachel
"Learning from Shelby felt less like sitting in a class and more like having a mentor in my corner."
REAL RESULTS
REAL PEOPLE
Hello, I'm Shelby Hohsfield
ABOUT Your
Trainer
What started in the beauty industry eventually grew into something bigger: a space where beauty, creativity, business, and faith could all live together.
Today, The House of Shelby is more than just permanent makeup. It’s a creative studio rooted in natural beauty, meaningful connection, and helping women feel confident in who they already are. From soft, natural PMU services to hands-on training and a thoughtfully curated Southwest boutique, everything here is built with intention.
My approach has always been simple: create beautiful work, care deeply about people, and build a life that feels aligned instead of performative. And honestly? I’m really glad you’re here. It's all on the about page.
It's Time to live your dream business.
